With Gen Z and Millennials leading the charge in UV awareness, IT Cosmetics activated their first SPF campaign with Hello Sunshine 3-in-1 SPF 50, a 3-in-1 SPF, hydrating serum, and makeup base.

As the digital designer for this project, in collaboration with the go-to-market, global marketing, and creative teams, I designed assets tailored to each stage of the consumer journey, to align with brief objectives. The overarching goal was to seamlessly integrate Hello Sunshine into the daily skincare routine, making sun care effortless and essential. I also played a pivotal role in refreshing PDP tiles. Spearheaded by IT Cosmetics within the L'Oréal community, we utilized predictive AI learnings to optimize consumer engagement.